【问题】 Lightandbright,cheapandcheerful:IKEA's400-plusoutlets(专营店)in49countriesallrunonthesamecentralprinciple.Customerdoasmuchoftheworkaspossible,inthebeliefthattheyarehavingfunandsavingmoney.Youdrivetoadistantwarehouse,builtoncheapout-of-townlandInside,youenter
Lightandbright,cheapandcheerful:IKEA's400-plusoutlets(专营店)in49countriesallrunonthesamecentralprinciple.Customerdoasmuchoftheworkaspossible,inthebeliefthattheyarehavingfunandsavingmoney.Youdrivetoadistantwarehouse,builtoncheapout-of-townlandInside,youenteramaze(迷宫)---noshortcutsallowed---whereeverytwistrevealsnewfurniture. Comparedwiththepricesofotheroutlets,IKEA'saremuchlower.Youloadupyourtrolleywithimpulse(冲动)buys---aclock,storageboxes,toolsandmorechairsthanyouwilleveruse.Youdragcardboardboxes,cupboardsandtablesintoyourcarandrewardyourselfforyoureconomyandgoodtaste.Thenyoudrivehomeandputyourprizestogether.Youaresatisfiedwiththebargains.IKEAissatisfiedwithourmoney. Thecompany'snamewasado-it-yourselfjob,too.IKEAstandsforIngvarKampradfromEimtaryd---hisfamily'sfarminAgunnaryd.ThatvillageisintheSmalandregionofsouthernSweden.MrKampradfoundedIKEAaged17.Wellbeforethathespottedaprinciplewhichwouldmakehimoneoftherichestmenintheworld:thatcustomerslikebuyinggoodsatwholesaleprices(批发价).Firstheboughtmatchesinlargequantitiesandsoldthembythebox.Agedten,hesoldpensinthesimilarway. Drawbacksinspiredhim.Facingapricewaragainsthislow-costmail-orderfurniturebusiness,hedefeatedcompetitorsbyopeningashowroom.DealerstriedtocrushMr.Kampradandbannedhimfromtheirtradefairs.Heslippedin,hidinginafriend'scar.Whentheytriedtothreatenhisappliers,hereliedonhisownworkersandsecretlysoldhisproductiontocommunistPoland.Decadeslater,eastEuropeansfreedfromtheplannedeconomydrovehundredsofmilestonewlyopenedoutletsinMoscowandWarsaw. Hisself-disciplinewasworld-famous.Asachild,heremovedthe"off"buttonfromhisalarmclocktostophimselfoversleeping.Herarelytookafirst-classseat.Thewinedidn'tgetyouthereanyearlier,hesniffed;havinglotsofmoneywasnoreasontowasteit.Heboughthisclothesinsecondhandmarkets,andforyearsdroveanelderlyVolvountilhehadtosellitonsafetygrounds.Hehadhishaircutinpoorcountriestosavemoney.Visitorsadmiredtheirviews,butweresurprisedthathishousewassoshabby.Heworkedwellintohiseighties. Hisindustryandsimplewayoflifesetagoodexampletohis194,000"co-workers".Buthewasnotmean.Thepointofcuttingcostswastomakegoodsaffordable,nottocompromisequality.Heurgedisstafftoreflectconstantlyonwaysofsavingmoney,timeandspace.Animproveddesignthatallowseasierpilingmeansshippinglessair---andmoreprofit. Culturewasmoreimportantthanstrategy.Hedisliked"exaggerated(言过其实的)planning",alongwithfinancialmarketsandbanks.Bettertomakemistakesandlearnfromthem.Andusetimewisely:"Youcandosomuchintenminutes.Buttenminutesoncegonearegoneforgood."Thisdidnotapplytocustomers.Thelongertheystayedthebetter. Mr.Kamprad'simpactonmodernlifecanbecomparedwiththatofHenryFordandthemass-producedmotorcar.Furnitureusedtobeexpensive,darkandheavy.Formanypeople,decoratingahomecouldcostmanymonths'salary.IKEAmadefurniturenotjustaffordableandfunctional,butfun.Themissionwascivilizational,hefelt,changinghowpeoplelivedandthought. Hisapproachdrewsomefire.Thecompanyvaluesstrucksomeasunpleasant.AtIKEA'sCorporateCultureCentre,lotsofpicturesofMr.Kampradwithhismottoscanbeseeneverywhere.What'sworse,somepartsofthesupplychainseemedtohaveseriousproblemstoovercome.(1)WhatcanwelearnaboutIKEAinParagraph1?______A.IKEAprefersruralareasforitslocation.B.IKEAhas400outletsthroughouttheworld.C.IKEAlikestostorenewfurnitureinamaze.D.IKEAprovidesalotofworkforitscustomers.(2)TheunderlinedtwosentencesinParagraph2implythat______.A.IKEAtricksyouintospendingmoremoneyB.YoumaybuybargainswithimpulseinIKEAC.BothyouandIKEAarepleasedwiththedealD.BothyouandIKEAarehappywiththebargain(3)BymentioningMr.Kamprad'sexperiencesbeforehefoundedIKEA,theauthorintendstotellusthatMr.Kamprad______.A.waslikelytobecomeasuccessfulbusinessmanB.preferredsellingmatchesandpensbylowpricesC.hadbeenawell-offmerchantduetohisprincipleD.enjoyeddoingsomethingpromisingwithdiscipline(4)WhatcanbeinferredfromParagraphs5and6aboutMr.Kamprad?______A.Heneveroversleptduetohisalarmclockbeingset.B.Hewasagainstdrinkingbutforsniffingatthewine.C.HesoldtheoldVolvowiththepurposeofsavingmoney.D.Hedidn'tsacrificethequalityoffurnitureformoreprofit.(5)WhichofthefollowinghasnothingtodowithMr.Kamprad'ssuccessinbusiness?______A.ThepicturesandmottosofMr.KampradB.ThedrawbacksMr.Kampradexperienced.C.Mr.Kamprad'sprinciplesofmanagement.D.Mr.Kamprad'sself-disciplineandindustry.(6)Thepassageismainlyabout______.A.ThefactorscontributingtothesuccessofIKEAB.ThecausesofpeoplebuyingfurniturefromIKEAC.Mr.Kamprad'sroadtosuccessinfurniturebusinessD.Mr.Kamprad'simpactsonthedevelopmentoffurniture
正确答案:(1)A.推理判断题。根据文章第一段You drive to a distant warehouse built on cheap out-of-town land. Inside, you enter a maze (迷宫) - no shortcuts allowed - where every twist reveals new furniture.(你开车到远处一个建在城外便宜地上的仓库。在里面,你进入了一个迷宫--没有捷径可走--在那里,每一次转弯都展示出新的家具)由此推知,宜家更喜欢农村地区的
题目解析:
这是一篇日常生活类阅读,文章介绍了宜家及其创始人坎普拉德的经历、他的个人品质、公司文化等信息。
点评:
做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案。在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据。