搜题，就来5TiKU.com题库【问题】 Interactivetelevisionadvertising，whichallowsviewerstousetheirremotecontrolstoclickonadvertisements，hasbeenpushedforyears.Nearlyadecadeagoitwaspredictedthatviewersof"Friends"，apopularsituationcomedy，wouldsoonbeabletopurchaseasweaterlikeJenniferAniston'swit
Interactivetelevisionadvertising，whichallowsviewerstousetheirremotecontrolstoclickonadvertisements，hasbeenpushedforyears.Nearlyadecadeagoitwaspredictedthatviewersof"Friends"，apopularsituationcomedy，wouldsoonbeabletopurchaseasweaterlikeJenniferAniston'swithafewtapsontheirremotecontrol."It's been the year of interactive television advertising for the last ten or twelve years，"saysColinDixonofadigital-mediaconsultancy. SothenewsthatCablevision，anAmericancablecompany，wasrollingoutinteractiveadvertisementstoallitscustomersonOctober6thwasgreetedwithsomeskepticism.Duringcommercials，anoverlaywillappearatthebottomofthescreen，urgingviewerstopressabuttontorequestafreesample.Cablevisionhopestoallowcustomerstobuythingswiththeirremotecontrolsearlynextyear. Televisionadvertisingcoulddowithaboost.Spendingfellby10%inthefirsthalfoftheyear.Thepopularizationofdigitalvideorecordershascausedadvertiserstoworrythattheircommercialswillbeskipped.SomeareturningtotheInternet，whichischeaperandoffersconcretemeasurementslikeclick-throughrates（广告点阅率）-especiallyimportantatatimewhenmarketingbudgetsaretight.Withthelaunchofinteractiveadvertising，"manyofthedollarsthatwenttotheInternetwillcomebacktotheTV，"saysDavidKlineofCablevision.Orsotheindustryhopes. Intheory，interactiveadvertisingcanengageviewersinawaythat30-secondspotsdonot.UnileverrecentlyrananinteractivecampaignforitsAxedeodorant（除臭剂），whichkeptviewersengagedformorethanthreeminutesonaverage. Theamountspentoninteractiveadvertisingontelevisionisstillsmall.Magna，anadvertisingagency，calculatesitwillbeworthabout＄138millionthisyear.Thatfallsfarshortofthebillionsofdollarspeopleonceexpectedittogenerate.ButDirecTV，ComcastandTimeWarnerCablehaveallinvestedinit.AneweffortledbyCanoeVenturesaimstomakeinteractiveadvertisingavailableacrossAmericalaterthisyear.BrightLineiTV，whichdesignsandsellsinteractiveads，saysinteresthasshotup：itexpectsitsprofitsalmosttotriplethisyear.BSkyB，Britain'sbiggestsatellite-televisionservice，alreadyprovides9millioncustomerswithinteractiveads. Yettherearedoubtswhetherpeoplewatchingtelevision，a"leanback"medium，welcomeinteraction.Click-throughrateshavebeenhighsofar（around3-4%，comparedwithlessthan0.3%online），butthatmaybearesultofthenovelty.Interactiveadsandviewersmightnotgowelltogether.（1）WhatdoesColinDixonmeanbysaying"It'sbeentheyearofinteractivetelevisionadvertisingforthelasttenortwelveyears"（Para.1）？______A.Interactivetelevisionadvertisingwillbecomepopularin10-12years.B.Interactivetelevisionadvertisinghasbeenunderdebateforthelastdecadeorso.C.Interactivetelevisionadvertisingissuccessfulwhenincorporatedintosituationcomedies.D.Interactivetelevisionadvertisinghasnotachievedtheanticipatedresults.（2）Whatisthepublic'sresponsetoCablevision'splannedinteractiveTVadvertisingprogram？______A.Prettypositive.B.Totallyindifferent.C.Somewhatdoubtful.D.Rathercritical.（3）WhatistheimpactofthewideuseofdigitalvideorecordersonTVadvertising？______A.IthasmadeTVadvertisingeasilyaccessibletoviewers.B.Ithelpsadvertiserstomeasuretheclick-throughrates.C.IthasplacedTVadvertisingatagreatdisadvantage.D.Itenablesviewerstocheckthesalesitemswithease.（4）WhatdowelearnaboutUnilever'sinteractivecampaign？______A.ItprovestheadvantageofTVadvertising.B.Ithasdonewellinengagingtheviewers.C.Ithelpsattractinvestmentsinthecompany.D.IthasboostedtheTVadvertisingindustry.（5）Howdoestheauthorviewthecurrenthighclick-throughrates？______A.Theymaybeduetothenovelwayofadvertising.B.Theyindicatethepopularityofinteractiveadvertising.C.TheypointtothegrowingcuriosityofTVviewers.D.Theyindicatethefuturedirectionofmediareform.
正确答案：（1）D.词句猜测题。第一段开头"Interactive television advertising， which allows viewers to use their remote controls to click on advertisements， has been pushed for years."就指出互动电视广告已推出多年。大概10多年前就有人预测它的前景广阔。划线句"It's been the year of interactive television advertising fo
题目解析：
这是一篇说明文。文章介绍的是交互式电视广告的发展近况以及人们对它的看法。
点评：
阅读理解解题步骤：首先对原文材料迅速浏览，掌握全文的主旨大意。因为阅读理解题一般没有标题，所以，速读全文，抓住中心主旨很有必要，在速读的过程中，应尽可能多地捕获信息材料。
其次，细读题材，各个击破。掌握全文的大意之后，细细阅读每篇材料后的问题，弄清每题要求后，带着问题，再回到原文中去寻找、捕获有关信息。
要善于抓住每段的主题句，阅读时，要有较强的针对性。对于捕获到的信息，要做认真分析，仔细推敲，理解透彻，只有这样，针对题目要求，才能做到稳、准。
公益网站无广告，打赏一杯咖啡鼓励下吧
放广告影响您看答案的心情，不放又没收入，顺手打赏一下？
广告影响看答案的心情，来点打赏行不行？